While facial serums can give you added moisture, the main reason you'd want to use a facial serum is to get added nutrients into deeper layers of your skin that a regular moisturizer is not able to reach. You can get many types of serums such as anti-aging serums, skin brightening serums and even acne preventative serums. You apply the serum after your toner and before your moisturizer.
A moisturizer has larger molecules than a serum. This means that a moisturizer will not penetrate the skin as far as a serum will. While serums deposit nutrients, moisturizers are meant to deposit moisture and hydration your skin.
Of course skin care companies would like to make you believe that you need both, but of course that is not true. If you have a problem with your skin that you'd like to improve, such as dark spots or early aging signs, a serum will most probably be the best choice . Also, if your skin is very oily, a serum can give you enough hydration, without being too 'oily'.
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